Morgan Blake - The Customer Of The Future 10 Guiding Principles For Winning Tomorrow's Business - Hardcover

Binding: Hardcover
Description: With emerging technology transforming customer expectations it's important to keep a laser focus on the experience companies provide their customers. Tomorrow's customers need to be targeted today! Customer experience futurist Blake Morgan outlines ten easy - to - follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes silo mentalities and a lack of buyer perspective. The Customer of the Future explains how today's customers are already demanding frictionless personalized on - demand experiences from their products and services and companies that don't adapt to these new expectations won't last. This book prepares your organization for these increas ing demands by helping you do the following: Learn the ten defining strategies for a customer experience - focused company. Implement new techniques to shift the entire company from being product - focused to being customer - focused. Gain insights through case studies and examples on how the world's most innovative companies are offering new and compelling customer experiences. Tomorrow's customers will insist on experiences that make their lives significantly easier and better. Craft a leadership development and culture plan to create lasting change at your organization!
Title: The Customer Of The Future 10 Guiding Principles For Winning Tomorrow's Business
Author(s): Morgan Blake
Publisher: Harpercollins Focus
Barcode: 9781400213634
Pages: 224 Pages
Publication Date: 10/29/2019
Category: Customer Services