Benoit Pamela (University Of Missouri - Columbia Usa)
Benoit Pamela (University Of Missouri - Columbia Usa) - Persuasive Messages The Process Of Influence - Paperback
Benoit Pamela (University Of Missouri - Columbia Usa) - Persuasive Messages The Process Of Influence - Paperback
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Binding: Paperback
Description: Designed to help students become more successful persuaders Persuasive Messages offers practical advice on refining purpose understanding audience and designing a persuasive message. This textbook combines theory and practice adopting a cognitive approach to understanding the persuasion process.
Title: Persuasive Messages The Process Of Influence
Author(s): Benoit Pamela (University Of Missouri - Columbia Usa)
Publisher: John Wiley And Sons Ltd
Barcode: 9781405158213
Pages: 290 Pages
Publication Date: 1/14/2008
Category: Cognition & Cognitive Psychology
Description: Designed to help students become more successful persuaders Persuasive Messages offers practical advice on refining purpose understanding audience and designing a persuasive message. This textbook combines theory and practice adopting a cognitive approach to understanding the persuasion process.
Title: Persuasive Messages The Process Of Influence
Author(s): Benoit Pamela (University Of Missouri - Columbia Usa)
Publisher: John Wiley And Sons Ltd
Barcode: 9781405158213
Pages: 290 Pages
Publication Date: 1/14/2008
Category: Cognition & Cognitive Psychology
