Duncan Kevin - Marketing Greatest Hits A Masterclass In Modern Marketing Ideas - Paperback

Binding: Paperback
Description: Today thousands of marketing books exist ready to bombard you with buzz words and secrets to marketing success but by condensing and summarising current thinking in marketing this book gives you the chance to become an authority yourself - quickly and efficiently. This book presents marketing ideas from the profiled books clearly and accurately and will allow you not only to put these ideas into place but also explain them authoritatively to colleagues. Books profiled include The Long Tail Meatball Sundae Buzz Affluenza and Blink. Saving you hundreds of hours of reading time Marketing Greatest Hits is vital for anyone looking to keep up with marketing practices NOW.
Title: Marketing Greatest Hits A Masterclass In Modern Marketing Ideas
Author(s): Duncan Kevin
Publisher: Bloomsbury Publishing Plc
Barcode: 9781408126394
Pages: 208 Pages
Publication Date: 11/1/2010
Category: Sales & Marketing Management