Down Simon - Enterprise Entrepreneurship And Small Business - Paperback

Binding: Paperback
Description: ` A thoughtful and reflective account of "enterprise" offering meaningful and contextualized knowledge to students at all levels written in a style that is as engaging as it is informative and peppered with unobtrusive dry wit - Professor Sara Carter OBE Hunter Centre for Entrepreneurship University of Strathclyde Enterprise Entrepreneurship and Small Business is an exciting new text for all students of business. Broad and inquisitive in its intellectual outlook this provocative but accessible textbook covers core themes and topics in the study of enterprise as well as looking at subjects that are often ignored from criminal entrepreneurs and the demise of Enron to entre - tainment and ethnic and indigenous entrepreneurship. Along the way the reader will find an interactive exploration not only of the processes of entrepreneuring of managing small enterprises or of the implications of working in an entrepreneurial corporation - he or she will also be challenged to consider enterprise in its social economic political and moral contexts. This textbook moves beyond the narrow prescriptive focus on the how employed by other textbooks and places equal emphasis on the why - all the time considering the role of enterprise entrepreneurship and small business in the world we live in. Supported by lively case studies real - life examples and a concept guide of key terms this text is ideal for undergraduate and postgraduate students on any course with an emphasis on enterprise and entrepreneurship.
Title: Enterprise Entrepreneurship And Small Business
Author(s): Down Simon
Publisher: Sage Publications Inc
Barcode: 9781412910125
Pages: 256 Pages
Publication Date: 4/30/2010
Category: Small Businesses & Self-Employed