Mazzocchi Mario - Statistics For Marketing And Consumer Research - Paperback

Binding: Paperback
Description: Balancing simplicity with technical rigour this practical guide to the statistical techniques essential to research in marketing and related fields describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve as well as detailed guidance on the use of appropriate software including: - 750 powerpoint slides with lecture notes and step - by - step guides to run analyses in SPSS (also includes screenshots) - 136 multiple choice questions for tests This is augmented by in - depth discussion of topics including: - Sampling - Data management and statistical packages - Hypothesis testing - Cluster analysis - Structural equation modelling
Title: Statistics For Marketing And Consumer Research
Author(s): Mazzocchi Mario
Publisher: Sage Publications Inc
Barcode: 9781412911221
Pages: 432 Pages
Publication Date: 5/22/2008
Category: Market Research