Smallwood Norm - Leadership Brand Developing Customer - Focused Leaders To Drive Performance Amd Build Lasting Value - Hardcover

Binding: Hardcover
Description: Your company's brands hold intangible value and differentiate your firm from rivals. So does your leadership brand a shared identity among your organization's leaders that differentiates what they can do from what your rivals leaders can do. In Leadership Brand Dave Ulrich and Norm Smallwood show how branded leadership delivers unique value for firms investors customers and employees elevating market value and creating a sharp competitive edge. The authors present a six - step process for creating leadership brand in your organization. A wealth of tools helps you differentiate your firm's leaders from those of rivals craft a unified identity among them and articulate a unique statement of your brand. Additional chapters and tools show you how to assess and measure your leadership brand where to invest in the brand which practices instill the brand and how to communicate the brand to your many stakeholders. With its compelling new model and hands - on approach this book helps you clarify what makes your leaders unique and use your leadership brand to leave rivals far behind.
Title: Leadership Brand Developing Customer - Focused Leaders To Drive Performance Amd Build Lasting Value
Author(s): Smallwood Norm
Publisher: Harvard Business Review Press
Barcode: 9781422110300
Pages: 288 Pages, Illustrations, Unspecified
Publication Date: 8/13/2007
Category: Management Decision Making