Kotler Philip
Kotler Philip - Hbr's 10 Must Reads On Strategic Marketing (With Featured Article " Marketing Myopia " By Theodore Levitt) - Paperback
Kotler Philip - Hbr's 10 Must Reads On Strategic Marketing (With Featured Article " Marketing Myopia " By Theodore Levitt) - Paperback
Books
Regular price
$20.27 USD
Regular price
Sale price
$20.27 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Stop pushing products and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage read these 10 articles. We ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you re really in Create products that perform the jobs people need to get done Get a bird's - eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B 2 B customers End the war between sales and marketing
Title: Hbr's 10 Must Reads On Strategic Marketing (With Featured Article " Marketing Myopia " By Theodore Levitt)
Author(s): Kotler Philip
Publisher: Harvard Business Review Press
Barcode: 9781422189887
Pages: Illustrations, Unspecified
Publication Date: 4/2/2013
Series: HBR's 10 Must Reads
Category: Sales & Marketing
Description: Stop pushing products and start cultivating relationships with the right customers. If you read nothing else on marketing that delivers competitive advantage read these 10 articles. We ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it and your customers at the center of your business. Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to: Figure out what business you re really in Create products that perform the jobs people need to get done Get a bird's - eye view of your brand's strengths and weaknesses Tap a market that's larger than China and India combined Deliver superior value to your B 2 B customers End the war between sales and marketing
Title: Hbr's 10 Must Reads On Strategic Marketing (With Featured Article " Marketing Myopia " By Theodore Levitt)
Author(s): Kotler Philip
Publisher: Harvard Business Review Press
Barcode: 9781422189887
Pages: Illustrations, Unspecified
Publication Date: 4/2/2013
Series: HBR's 10 Must Reads
Category: Sales & Marketing
