Sage Publications Ltd - Communicating Health Strategies For Health Promotion - Paperback

Binding: Paperback
Description: Communication skills are essential to effective health promotion and public health practice. This textbook bridges the gap between health communication theory and health promotion and public health practice. It provides students and practitioners with the knowledge and skills they need to design plan implement and evaluate programmes and campaigns. Now in its second edition topics covered in the book include: - Mass media - Diverse audiences - Evaluation - Media analysis - Campaign monitoring Case studies and interactive activities in each chapter encourage critical thinking and creative campaign design practice. It will be a valuable resource for students lecturers and practitioners working across health promotion public health communication media healthcare and nursing fields. Nova Corcoran works as a Senior Lecturer in public health and health promotion at the University of Glamorgan.
Title: Communicating Health Strategies For Health Promotion
Brand: Sage Publications Ltd
Barcode: 9781446252338
Pages: 248 Pages
Publication Date: 2/18/2013
Category: Public Health & Preventive Medicine