Kovalainen Anne - Qualitative Methods In Business Research - Paperback

Binding: Paperback
Description: This pragmatic applied textbook showcases the potential and impact of qualitative research in business and management. Using case studies and a global approach it provides you with an overview of the philosophies methodologies and methods you will need to research in this field. Demystifying the whole process it walks you through every aspect of conducting and using research in business including generating questions collecting useful data evaluating the research and disseminating your findings. It also: Explores the challenges of working with qualitative data Introduces qualitative methods including interviews focus groups & ethnography New to the 2nd edition: The role of digital tools and social media and how you can use them for data collection 3 new chapters on qualitative content analysis visual research and publishing research. Praise for the 1st edition: ` Comprehensive current and compelling a winning combination for any research student or practitioner interested in increasing his/her knowledge about qualitative methods as they apply to business research - The Qualitative Report
Title: Qualitative Methods In Business Research
Author(s): Kovalainen Anne
Publisher: Sage Publications Ltd
Barcode: 9781446273395
Pages: 376 Pages
Publication Date: 11/15/2015
Series: Introducing Qualitative Methods Series
Category: Business Studies: General