Ekinci Yuksel - Designing Research Questionnaires For Business And Management Students - Paperback

Binding: Paperback
Description: In Designing Research Questionnaires Yuksel Ekinci guides you through origins types of questionnaire basic components types of questions and properties of measurement scales how to design a questionnaire sequence of questions layout decisions and pilot testing examples and strengths and limitations. Ideal for Business and Management students reading for a Master's degree each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods Series conceived and edited by Bill Lee Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in - depth and practical guidance on using a chosen method of data collection or analysis.
Title: Designing Research Questionnaires For Business And Management Students
Author(s): Ekinci Yuksel
Publisher: Sage Publications Ltd
Barcode: 9781446273579
Pages: 184 Pages
Publication Date: 2/12/2015
Series: Mastering Business Research Methods
Category: Business Studies: General