Johansen Winni
Johansen Winni - Organizational Crisis Communication A Multivocal Approach - Paperback
Johansen Winni - Organizational Crisis Communication A Multivocal Approach - Paperback
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Binding: Paperback
Description: When a crisis breaks out it's not always just the organization that reacts - the news media customers employees trade associations politicians activist groups and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so - called multivocal approach. According to this approach we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in - depth overview of the five key dimensions of organizational crises crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication public relations and management and organization studies courses.
Title: Organizational Crisis Communication A Multivocal Approach
Author(s): Johansen Winni
Publisher: Sage Publications Ltd
Barcode: 9781446297063
Pages: 280 Pages
Publication Date: 10/19/2016
Category: Organizational Theory & Behaviour
Description: When a crisis breaks out it's not always just the organization that reacts - the news media customers employees trade associations politicians activist groups and PR experts may also respond. This book offers a new and original perspective on crisis communication based on the theory of the Rhetorical Arena and the so - called multivocal approach. According to this approach we gain a more dynamic and complex understanding of organizational crises if we focus not only on the communication produced by the organization but also take into account the many other voices who start communicating when a crisis breaks out. It provides: An in - depth overview of the five key dimensions of organizational crises crisis management and crisis communication A comprehensive introduction to the theory of the Rhetorical Arena and the multivocal approach to crisis communication including some of the most important voices inside the arena A series of important international case studies and case examples in each chapter. Suitable for students studying crisis communication modules on corporate communication public relations and management and organization studies courses.
Title: Organizational Crisis Communication A Multivocal Approach
Author(s): Johansen Winni
Publisher: Sage Publications Ltd
Barcode: 9781446297063
Pages: 280 Pages
Publication Date: 10/19/2016
Category: Organizational Theory & Behaviour
