Valentin E. K. - Business Planning And Market Strategy - Paperback

Binding: Paperback
Description: Business Planning and Market Strategy offers students entrepreneurs and executives penetrating insights into developing business plans and market strategies that bolster the odds of succeeding in today's highly competitive marketplace. Rather than reduce the planning process to mechanistic step - by - step instructions which promote thinking inside the box author E. K. Valentin provides practical planning guidelines that encourage creative strategic problem solving. Drawing on both his business experience and the business literature he explains not only what entrepreneurs and executives should look at when pondering plans and strategies but also what they should look for. The book's unique applied perspective sets Business Planning & Market Strategy apart from conventional how to planning guides.
Title: Business Planning And Market Strategy
Author(s): Valentin E. K.
Publisher: Sage Publications Inc
Barcode: 9781452282152
Pages: 272 Pages
Publication Date: 3/20/2014
Category: Business Strategy