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Parr Adam
Total Competition Lessons In Strategy From Formula One
Total Competition Lessons In Strategy From Formula One
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Binding: Paperback
Description: A must - have insight into the awe - inspiring career of a true motor racing great Daily Express Total Competition is the most compelling comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton Ferrari Honda Brawn and Mercedes he worked with drivers such as Michael Schumacher Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F 1's managing director motor sports by the sport's new owners Liberty Media. Now in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years) he looks back over his career and methods to assess how he did it and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book Brawn and Parr explore the unique pressures of Formula One their battles with Bernie Ecclestone and the cut - throat world they inhabited where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates it will also provide many lessons in how to achieve your own business goals.
Title: Total Competition Lessons In Strategy From Formula One
Author(s): Parr Adam
Publisher: Simon & Schuster Ltd
Barcode: 9781471162381
Pages: 336 Pages, 16pp Colour Plates
Publication Date: 10/17/2017
Category: Formula 1 & Grand Prix
Description: A must - have insight into the awe - inspiring career of a true motor racing great Daily Express Total Competition is the most compelling comprehensive and revealing insight into what it takes to get to the top in Formula One that has ever been published. Across four decades Ross Brawn was one of the most innovative and successful technical directors and then team principals in Formula One. Leading Benetton Ferrari Honda Brawn and Mercedes he worked with drivers such as Michael Schumacher Jenson Button and Lewis Hamilton to make them world champions. In 2017, he was appointed F 1's managing director motor sports by the sport's new owners Liberty Media. Now in this fascinating book written with Adam Parr (who was CEO and then chairman of Williams for five years) he looks back over his career and methods to assess how he did it and where occasionally he got things wrong. Total Competition is a definitive portrait of modern motorsport. In the book Brawn and Parr explore the unique pressures of Formula One their battles with Bernie Ecclestone and the cut - throat world they inhabited where coming second is never good enough. This book will appeal not only to the millions of Formula One fans who want to understand how Brawn operates it will also provide many lessons in how to achieve your own business goals.
Title: Total Competition Lessons In Strategy From Formula One
Author(s): Parr Adam
Publisher: Simon & Schuster Ltd
Barcode: 9781471162381
Pages: 336 Pages, 16pp Colour Plates
Publication Date: 10/17/2017
Category: Formula 1 & Grand Prix