Evans Geraint - Sustainable Marketing How To Drive Profits With Purpose - Hardcover

Binding: Hardcover
Description: Sustainable Marketing is the essential guide to implementing maintaining and scaling sustainability in any marketing initiative. Sustainable Marketing represents the new benchmark for modern marketing. It emphasizes the importance of sustainability in modern marketing before providing a comprehensive guide to implementing and driving sustainable practices in any organization. It draws upon both professional experiences and academic research featuring in - depth case studies that are supported by facts figures commentary interviews and analysis. In the modern age of authenticity and transparency consumers are no longer content with brands that are dismissive of or even apathetic to sustainability. This includes but isn't limited to environmental factors - brands are expected to convey understanding concern and proactivity whether this applies to their carbon footprint employee welfare or charitable contribution. Sustainable marketing isn't just great for the environment - - it also results in a loyal consumer base and a widely respected brand identity.
Title: Sustainable Marketing How To Drive Profits With Purpose
Author(s): Evans Geraint
Publisher: Bloomsbury Publishing Plc
Barcode: 9781472979131
Pages: 320 Pages
Publication Date: 3/23/2021
Category: Sales & Marketing