Myers Michael D (University Of Auckland New Zealand) - Qualitative Research In Business And Management - Paperback

Binding: Paperback
Description: This accessible and expansive yet remarkably concise textbook is designed to help readers with their research project. As well as guiding them through the key methods of collecting and analysing qualitative data this book provides invaluable information on writing up their research and how to get published. Now in its third edition Qualitative Research in Business and Management has been fully updated to include a range of recent examples of aspects of qualitative research in action and a new look at the methods and ethics of using social media data.
Title: Qualitative Research In Business And Management
Author(s): Myers Michael D (University Of Auckland New Zealand)
Publisher: Sage Publications Ltd
Barcode: 9781473912335
Pages: 364 Pages
Publication Date: 12/1/2019
Category: Research & Development Management