Edwards Lee - Understanding Public Relations Theory Culture And Society - Paperback

Binding: Paperback
Description: This book argues that public relations is not merely an organizational tool but a powerful influence on social and political life. From carefully considered communication by multinational corporations to government campaigns that manage public opinion to the self - promotion of celebrities via social media public relations is central to our individual and collective lives. Understanding Public Relations introduces a socio - cultural approach to public relations as a way of analysing the growing importance of public relations in its social cultural and political contexts. Encouraging a deeper and more critical understanding of its influence on society Lee Edwards: Explores public relations in relation to contemporary debates around promotional culture discourse globalisation democracy and power Considers how public relations frames vital discussions of race gender class and ethics Brings theory to life with a range of case studies including You Tube vlogging the global fair trade movement and the 2016 EU referendum in the UK Both accessible and provocative this is an invaluable resource for students and researchers exploring public relations theory critical public relations strategic communication and promotional culture.
Title: Understanding Public Relations Theory Culture And Society
Author(s): Edwards Lee
Publisher: Sage Publications Ltd
Barcode: 9781473913103
Pages: 288 Pages
Publication Date: 4/28/2018
Category: Public Relations