Semley Natalie - Research Methods In Tourism Hospitality And Events Management - Paperback

Binding: Paperback
Description: In Research Methods in Tourism Hospitality and Events Management the authors use a step - by - step approach to guide students through the whole research process from initial ideas through to writing up and presenting the findings. Coverage of the Internet and the digital environment as a space to carry out research has been included and the use of technology in analysis such as SPSS N Vivo and Qualtrics is covered alongside the more traditional by - hand methods. Hints tips exercises as well as end - of - chapter case studies demonstrate real challenges and practical examples from a variety of settings to help students understand how to manage and present their own research. The book is complemented by examples of tourism destinations from Spain Switzerland Italy and India and a selection of Power Point slides for lecturers. Suitable for undergraduate and foundation degree students undertaking a research project in Tourism Hospitality or Events Management.
Title: Research Methods In Tourism Hospitality And Events Management
Author(s): Semley Natalie
Publisher: Sage Publications Ltd
Barcode: 9781473919150
Pages: 360 Pages
Publication Date: 9/27/2017
Category: Tourism Industry