Alevizou Panayiota J. - Conducting Focus Groups For Business And Management Students - Paperback

Binding: Paperback
Description: In Conducting Focus Groups Caroline J. Oates and Panayiota J. Alevizou explain what is involved in conducting focus groups outlining their main features use in research their design and the kind of rich qualitative data they facilitate. Ideal for Business and Management students reading for a Master's degree each book in the series may also serve as reference books for doctoral students and faculty members interested in the method. Part of SAGE's Mastering Business Research Methods conceived and edited by Bill Lee Mark N. K. Saunders and Vadake K. Narayanan and designed to support researchers by providing in - depth and practical guidance on using a chosen method of data collection or analysis.
Title: Conducting Focus Groups For Business And Management Students
Author(s): Alevizou Panayiota J.
Publisher: Sage Publications Ltd
Barcode: 9781473948228
Pages: 104 Pages
Publication Date: 11/22/2017
Series: Mastering Business Research Methods
Category: Business Studies: General