Lee Julie Anne
Lee Julie Anne - International And Cross - Cultural Business Research - Paperback
Lee Julie Anne - International And Cross - Cultural Business Research - Paperback
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Binding: Paperback
Description: Successfully combining cross - cultural management and business research methods this team of international authors provide much - needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism the book investigates the various cultural influences that affect business theories and practices across the world particularly the specific management styles behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes diagrams and figures are used to illustrate these key considerations including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students researchers and practitioners looking to do business research in an international or cross - cultural context.
Title: International And Cross - Cultural Business Research
Author(s): Lee Julie Anne
Publisher: Sage Publications Ltd
Barcode: 9781473975897
Pages: 200 Pages
Publication Date: 4/13/2017
Category: Research & Development Management
Description: Successfully combining cross - cultural management and business research methods this team of international authors provide much - needed coverage of the implications that should be considered when undertaking research across different cultures. Through the implementation of methodological pluralism the book investigates the various cultural influences that affect business theories and practices across the world particularly the specific management styles behavioural standards and consumer attitudes that exist in developing nations. Examples and theoretical understanding as well as vignettes diagrams and figures are used to illustrate these key considerations including: Language and the role of the dominant culture Design and implementation Methodological issues Strategies for improving its relevance within international business. Ideal for students researchers and practitioners looking to do business research in an international or cross - cultural context.
Title: International And Cross - Cultural Business Research
Author(s): Lee Julie Anne
Publisher: Sage Publications Ltd
Barcode: 9781473975897
Pages: 200 Pages
Publication Date: 4/13/2017
Category: Research & Development Management
