Hunt Jamer (Parsons New School Of Design Usa)
Hunt Jamer (Parsons New School Of Design Usa) - Visual Communication Design An Introduction To Design Concepts In Everyday Experience - Paperback
Hunt Jamer (Parsons New School Of Design Usa) - Visual Communication Design An Introduction To Design Concepts In Everyday Experience - Paperback
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Binding: Paperback
Description: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives how do designers use them to attract our attention orient our behavior and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print screen and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Title: Visual Communication Design An Introduction To Design Concepts In Everyday Experience
Author(s): Hunt Jamer (Parsons New School Of Design Usa)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781474221573
Pages: 208 Pages, 254 Colour Illus
Language: English
Publication Date: 9/7/2017
Series: Required Reading Range
Category: Graphic Design
Description: Where do design principles come from? Are they abstract "rules" established by professionals or do they have roots in human experience? And if we encounter these visual phenomena in our everyday lives how do designers use them to attract our attention orient our behavior and create compelling and memorable communication that stands out among the thousands of messages we confront each day? Today's work in visual communication design shifts emphasis from simply designing objects to designing experiences; to crafting form that acknowledges cognitive and cultural influences on interpretation. In response Meredith Davis and Jamer Hunt provide a new slant on design basics from the perspective of audiences and users. Chapters break down our interactions with communication as a sequence of meaningful episodes each with related visual concepts that shape the interpretive experience. Explanatory illustrations and professional design examples support definitions of visual concepts and discussions of context. Work spans print screen and environmental applications from around the world. This introduction to visual communication design demystifies the foundational concepts that underpin professional design decisions and shape our experiences in a complex visual world.
Title: Visual Communication Design An Introduction To Design Concepts In Everyday Experience
Author(s): Hunt Jamer (Parsons New School Of Design Usa)
Publisher: Bloomsbury Publishing Plc
Barcode: 9781474221573
Pages: 208 Pages, 254 Colour Illus
Language: English
Publication Date: 9/7/2017
Series: Required Reading Range
Category: Graphic Design
