Schramm Carl J. - Burn The Business Plan What Great Entrepreneurs Really Do - Paperback

Binding: Paperback
Description: Business startup advice from the former president of the Ewing Marion Kaufmann Foundation and cofounder of Global Entrepreneurship Week and Start Up America this thoughtful study of how businesses really start grow and prosper . dispels quite a few business myths along the way (Publishers Weekly). Carl Schramm the man described by The Economist as The Evangelist of Entrepreneurship has written a myth - busting guide packed with tools and techniques to help you get your big idea off the ground. Schramm believes that entrepreneurship has been misrepresented by the media business books university programs and MB a courses. For example despite the emphasis on the business plan in most business schools some of the most successful companies in history Apple Microsoft Google Facebook and hundreds of others achieved success before they ever had a business plan. Burn the Business Plan punctures the myth of the cool tech - savvy twenty - something entrepreneur with nothing to lose and venture capital to burn. In fact most people who start businesses are juggling careers and mortgages just like you. The average entrepreneur is actually thirty - nine years old and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty. Entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have valuable contacts to help them get started. Filled with stories of successful entrepreneurs who drew on real - life experience rather than academic coursework Burn the Business Plan is the guide to starting and running a business that will actually work for the rest of us.
Title: Burn The Business Plan What Great Entrepreneurs Really Do
Author(s): Schramm Carl J.
Publisher: Simon & Schuster
Barcode: 9781476794372
Pages: 288 Pages
Language: English
Publication Date: 1/8/2019
Category: Entrepreneurship