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Harrison Steve
How To Write Better Copy
How To Write Better Copy
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Binding: Paperback
Description: Whether you're an agency writer in need of inspiration a one - woman - band drumming up work from new clients an established business trying to get more from that mysterious thing called 'content' or you simply want to persuade your colleagues to adopt your point of view How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing and how to create the all - important Brief. Then it takes you step - by - step from how to write a headline to how to get the response you want from your reader. With examples at every stage and explanations based on both the author's twenty - five years experience and recent scientific research this book will help hone your skills - whether you're writing websites or press ads e - zines or direct mail brochures or blogs posters or landing pages emails or white papers.
Title: How To Write Better Copy
Author(s): Harrison Steve
Publisher: Pan Macmillan
Barcode: 9781509814572
Pages: 192 Pages
Publication Date: 9/8/2016
Series: How To: Academy
Category: Writing & Editing Guides
Description: Whether you're an agency writer in need of inspiration a one - woman - band drumming up work from new clients an established business trying to get more from that mysterious thing called 'content' or you simply want to persuade your colleagues to adopt your point of view How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing and how to create the all - important Brief. Then it takes you step - by - step from how to write a headline to how to get the response you want from your reader. With examples at every stage and explanations based on both the author's twenty - five years experience and recent scientific research this book will help hone your skills - whether you're writing websites or press ads e - zines or direct mail brochures or blogs posters or landing pages emails or white papers.
Title: How To Write Better Copy
Author(s): Harrison Steve
Publisher: Pan Macmillan
Barcode: 9781509814572
Pages: 192 Pages
Publication Date: 9/8/2016
Series: How To: Academy
Category: Writing & Editing Guides