Amorim Manoel
Amorim Manoel - The Secret Of Culture Change How To Build Authentic Stories That Transform Your Organization - Paperback
Amorim Manoel - The Secret Of Culture Change How To Build Authentic Stories That Transform Your Organization - Paperback
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Binding: Paperback
Description: Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CE Os found that in companies that had successfully changed their culture leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change they identified 6 attributes that every successful culture change story has in common:1. The actions that build these stories are authentic 2. These stories "star" the leader 3. They signal a clean break with the past and a clear path to the future 4. They appeal to employee heads and hearts 5. They re often theatrical or dramatic 6. They re told and re - told throughout the organization With extensive and inspiring examples of stories containing these attributes the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.
Title: The Secret Of Culture Change How To Build Authentic Stories That Transform Your Organization
Author(s): Amorim Manoel
Publisher: Berrett - Koehler Publishers
Barcode: 9781523004928
Pages: 240 Pages
Publication Date: 8/8/2023
Category: Economics
Description: Find out how bold actions by visionary leaders can inspire powerful stories that drive culture change. Data indicates that most strategic efforts to change a company's culture fail. So how do companies succeed in this endeavor? A top strategy professor and two highly successful CE Os found that in companies that had successfully changed their culture leaders had taken dramatic actions that embodied the new cultural values. These actions inspired stories that became company legends repeated in every department and handed on to new employees. Through compiling and analyzing 150 stories from business leaders who have achieved change they identified 6 attributes that every successful culture change story has in common:1. The actions that build these stories are authentic 2. These stories "star" the leader 3. They signal a clean break with the past and a clear path to the future 4. They appeal to employee heads and hearts 5. They re often theatrical or dramatic 6. They re told and re - told throughout the organization With extensive and inspiring examples of stories containing these attributes the authors illustrate how readers can harness the power of stories within their company in order to change or create a winning culture to align with any strategy.
Title: The Secret Of Culture Change How To Build Authentic Stories That Transform Your Organization
Author(s): Amorim Manoel
Publisher: Berrett - Koehler Publishers
Barcode: 9781523004928
Pages: 240 Pages
Publication Date: 8/8/2023
Category: Economics
