Fyvie Erica
Fyvie Erica - Mad For Ads - Hardcover
Fyvie Erica - Mad For Ads - Hardcover
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Binding: Hardcover
Description: For children growing up in an advertising - saturated world here's an eye - opening explanation of what advertising is how it works and why that matters. The book covers the components of an advertising campaign from slogans to logos and the many ways marketers seek to influence behaviour from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
Title: Mad For Ads
Author(s): Fyvie Erica
Publisher: Kids Can Press
Barcode: 9781525301315
Pages: 64 Pages, 50 Illustrations, Unspecified
Publication Date: 5/4/2021
Category: Children’S & Teenage General Non-Fiction
Description: For children growing up in an advertising - saturated world here's an eye - opening explanation of what advertising is how it works and why that matters. The book covers the components of an advertising campaign from slogans to logos and the many ways marketers seek to influence behaviour from tapping into fears to using psychological pricing. It then brings these techniques and tools to life by taking readers through the creation of two fictional advertising plans. It's a savvy look at the business of advertising that teaches children to pay better attention to ads and be more discerning about the messages they find.
Title: Mad For Ads
Author(s): Fyvie Erica
Publisher: Kids Can Press
Barcode: 9781525301315
Pages: 64 Pages, 50 Illustrations, Unspecified
Publication Date: 5/4/2021
Category: Children’S & Teenage General Non-Fiction
