Kozinets Robert (University Of Southern California Usa) - Netnography The Essential Guide To Qualitative Social Media Research - Paperback

Binding: Paperback
Description: Netnography is an adaptation of ethnography for the online world pioneered by Robert Kozinets and is concerned with the study of online cultures and communities as distinct social phenomena rather than isolated content. In this landmark third edition Netnography: The Essential Guide provides the theoretical and methodological groundwork as well as the practical applications helping students both understand and do netnographic research projects of their own. Packed with enhanced learning features throughout linking concepts to structured activities in a step by step way the book is also now accompanied by a striking new visual design and further case studies offering the essential student resource to conducting online ethnographic research. Real world examples provided demonstrate netnography in practice across the social sciences in media and cultural studies anthropology education nursing travel and tourism and others.
Title: Netnography The Essential Guide To Qualitative Social Media Research
Author(s): Kozinets Robert (University Of Southern California Usa)
Publisher: Sage Publications Ltd
Barcode: 9781526444707
Pages: 472 Pages
Publication Date: 10/17/2019
Category: Social & Cultural Anthropology, Ethnography