Gordon Ross (University Of Technology Sydney Australia)
Gordon Ross (University Of Technology Sydney Australia) - Strategic Social Marketing For Behaviour And Social Change - Paperback
Gordon Ross (University Of Technology Sydney Australia) - Strategic Social Marketing For Behaviour And Social Change - Paperback
Books
Regular price
$88.31 USD
Regular price
Sale price
$88.31 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Adopting an international approach and offering a broader context this second edition of Strategic Social Marketing presents social marketing principles in a strategic critical and reflexive way illustrating the value of applying marketing to solve social problems including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good while progressing on to the nature and application of social marketing; rethinking traditional concepts such as value and exchange in the social context. Their hands - on features then let students lay out strategy plans frameworks and tactics to influence behaviours.
Title: Strategic Social Marketing For Behaviour And Social Change
Author(s): Gordon Ross (University Of Technology Sydney Australia)
Publisher: Sage Publications Ltd
Barcode: 9781526446046
Pages: 576 Pages
Publication Date: 11/8/2019
Category: Sales & Marketing
Description: Adopting an international approach and offering a broader context this second edition of Strategic Social Marketing presents social marketing principles in a strategic critical and reflexive way illustrating the value of applying marketing to solve social problems including: A brand new chapter on evaluation. Updated advances in relevant research and theorizing. New vignettes and short case studies to illustrate theories throughout the text. The authors explore the reasons why marketing should be an integral component of all social programme design and delivery when looking to achieve social good while progressing on to the nature and application of social marketing; rethinking traditional concepts such as value and exchange in the social context. Their hands - on features then let students lay out strategy plans frameworks and tactics to influence behaviours.
Title: Strategic Social Marketing For Behaviour And Social Change
Author(s): Gordon Ross (University Of Technology Sydney Australia)
Publisher: Sage Publications Ltd
Barcode: 9781526446046
Pages: 576 Pages
Publication Date: 11/8/2019
Category: Sales & Marketing
