Batat Wided - Digital Luxury Transforming Brands And Consumer Experiences - Paperback

Binding: Paperback
Description: The fashion and luxury industries have been well - established for centuries but the new disruptive digital environment is causing these industries to rethink their business case and adapt their brand offerings for consumers and experiences both online and offline mixing physical place and digital space: phygital. This exciting new text the first on this timely subject written by an expert author explores the current malaise and offers ways forward through a mixture of research and practice - led examples.
Title: Digital Luxury Transforming Brands And Consumer Experiences
Author(s): Batat Wided
Publisher: Sage Publications Ltd
Barcode: 9781526458940
Pages: 280 Pages
Publication Date: 5/25/2019
Category: Retail Sector