Mourmant Mourmant (Ieseg School Of Management France)
Mourmant Mourmant (Ieseg School Of Management France) - Conducting Classic Grounded Theory For Business And Management Students - Paperback
Mourmant Mourmant (Ieseg School Of Management France) - Conducting Classic Grounded Theory For Business And Management Students - Paperback
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Binding: Paperback
Description: Part of SAGE's Mastering Business Research Methods series conceived and edited by Bill Lee Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in - depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach it can span qualitative quantitative and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
Title: Conducting Classic Grounded Theory For Business And Management Students
Author(s): Mourmant Mourmant (Ieseg School Of Management France)
Publisher: Sage Publications Ltd
Barcode: 9781526460080
Pages: 128 Pages
Publication Date: 11/7/2019
Series: Mastering Business Research Methods
Category: Research & Development Management
Description: Part of SAGE's Mastering Business Research Methods series conceived and edited by Bill Lee Mark N. K. Saunders and Vadake K. Narayanan and designed to support students by providing in - depth and practical guidance on using a chosen method of data collection or analysis. Grounded theory (GT) is a popular method of research allowing for the systematic generation of new theories or areas of enquiry from data that have themselves been systematically obtained. As a highly versatile approach it can span qualitative quantitative and mixed methods. This book is an invaluable guide to using GT effectively in business and management dissertations and offers practical guidance and insight into how to successfully transcribe and analyse data using the GT approach in your own research project.
Title: Conducting Classic Grounded Theory For Business And Management Students
Author(s): Mourmant Mourmant (Ieseg School Of Management France)
Publisher: Sage Publications Ltd
Barcode: 9781526460080
Pages: 128 Pages
Publication Date: 11/7/2019
Series: Mastering Business Research Methods
Category: Research & Development Management
