Bazeley Pat (Western Sydney University Australia)
Bazeley Pat (Western Sydney University Australia) - A Practical Introduction To Mixed Methods For Business And Management - Paperback
Bazeley Pat (Western Sydney University Australia) - A Practical Introduction To Mixed Methods For Business And Management - Paperback
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Binding: Paperback
Description: Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research - based dissertation or project. The book introduces the concepts and debates associated with combining methods and illustrates the many benefits and hazards of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step - by - step through the mixed methods process from developing a mixed methods study through designing and conducting it and finally reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
Title: A Practical Introduction To Mixed Methods For Business And Management
Author(s): Bazeley Pat (Western Sydney University Australia)
Publisher: Sage Publications Ltd
Barcode: 9781526462497
Pages: 136 Pages
Publication Date: 12/29/2018
Category: Business & Management
Description: Mixed Methods Research for Business and Management guides students and researchers through how to use this methodology successfully in a research - based dissertation or project. The book introduces the concepts and debates associated with combining methods and illustrates the many benefits and hazards of undertaking a mixed methods study. Example studies from across business and management disciplines bring the text to life throughout. The reader is taken step - by - step through the mixed methods process from developing a mixed methods study through designing and conducting it and finally reporting on the results. Suitable for business and management students and researchers undertaking their own mixed methods research.
Title: A Practical Introduction To Mixed Methods For Business And Management
Author(s): Bazeley Pat (Western Sydney University Australia)
Publisher: Sage Publications Ltd
Barcode: 9781526462497
Pages: 136 Pages
Publication Date: 12/29/2018
Category: Business & Management
