Burgess Mark
Burgess Mark - The New Marketing How To Win In The Digital Age - Paperback
Burgess Mark - The New Marketing How To Win In The Digital Age - Paperback
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Binding: Paperback
Description: In our hyper - connected world that is changing at warp speed marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with only to be frustrated with the results. From the bestselling authors of The Social Employee and Linked In Learning course authors comes a powerful new textbook that cracks the marketing code in our hyper - focused digital age. The New Marketing with contributions spanning CMO trailblazers to martech disruptors behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can t predict the future. But our goal is to help make Masters/ MB a students and marketing practitioners future - ready and successful.
Title: The New Marketing How To Win In The Digital Age
Author(s): Burgess Mark
Publisher: Sage Publications Ltd
Barcode: 9781526490100
Pages: 288 Pages
Publication Date: 8/21/2020
Category: Sales & Marketing
Description: In our hyper - connected world that is changing at warp speed marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with only to be frustrated with the results. From the bestselling authors of The Social Employee and Linked In Learning course authors comes a powerful new textbook that cracks the marketing code in our hyper - focused digital age. The New Marketing with contributions spanning CMO trailblazers to martech disruptors behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can t predict the future. But our goal is to help make Masters/ MB a students and marketing practitioners future - ready and successful.
Title: The New Marketing How To Win In The Digital Age
Author(s): Burgess Mark
Publisher: Sage Publications Ltd
Barcode: 9781526490100
Pages: 288 Pages
Publication Date: 8/21/2020
Category: Sales & Marketing
