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Segal Edward
Segal Edward - Crisis Ahead 101 Ways To Prepare For And Bounce Back From Disasters Scandals And Other Emergencies - Paperback
Segal Edward - Crisis Ahead 101 Ways To Prepare For And Bounce Back From Disasters Scandals And Other Emergencies - Paperback
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Binding: Paperback
Description: How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit it's WHEN. How a company deals with it will have lasting impact on their reputation profits and more. But for most organizations when a crisis hits they're caught off guard and ill - prepared. While essential crisis plans are worthless unless properly executed as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. Crisis Ahead is for CE Os senior staff corporate communication professionals HR and legal teams boards of directors and front - line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis scandal or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for survive and bounce back from a crisis. It includes dozens of anecdotes stories and lessons about how companies organizations and individuals - ranging from Amazon Apple and the European Union to Disney Starbucks and entrepreneur Elon Musk - have prepared for created managed and communicated about crisis situations.
Title: Crisis Ahead 101 Ways To Prepare For And Bounce Back From Disasters Scandals And Other Emergencies
Author(s): Segal Edward
Publisher: John Murray Press
Barcode: 9781529361421
Pages: 224 Pages
Publication Date: 6/16/2020
Category: Public Relations
Description: How many splashy scandals and crisis situations have befallen companies and public figures in the past week alone? How did the organizations and people at the center of those crises manage the situation? Did they survive with their reputations intact or are they facing an ongoing public nightmare that keeps building on itself in the era of social media? This new book from veteran public relations expert Edward Segal is based on the following premise: it's not a matter of IF a scandal or crisis will hit it's WHEN. How a company deals with it will have lasting impact on their reputation profits and more. But for most organizations when a crisis hits they're caught off guard and ill - prepared. While essential crisis plans are worthless unless properly executed as the stories and examples featured throughout Crisis Ahead attest. Edward Segal's vivid and memorable accounts underscore the benefits of practicing and updating crisis plans at least once a year. The book also provides a template for creating a customizable crisis management plan. Crisis Ahead is for CE Os senior staff corporate communication professionals HR and legal teams boards of directors and front - line employees who need to know what to do in the moment: what levers to pull and what moves to make in real time when faced with a crisis scandal or disaster. This book is written with the need for speed in mind. It's concise and practical with a light touch and occasional humor to help people on the front lines prepare for survive and bounce back from a crisis. It includes dozens of anecdotes stories and lessons about how companies organizations and individuals - ranging from Amazon Apple and the European Union to Disney Starbucks and entrepreneur Elon Musk - have prepared for created managed and communicated about crisis situations.
Title: Crisis Ahead 101 Ways To Prepare For And Bounce Back From Disasters Scandals And Other Emergencies
Author(s): Segal Edward
Publisher: John Murray Press
Barcode: 9781529361421
Pages: 224 Pages
Publication Date: 6/16/2020
Category: Public Relations