1
/
of
0
Posner Harriet
Marketing Fashion Third Edition Strategy Branding And Promotion
Marketing Fashion Third Edition Strategy Branding And Promotion
Books
Regular price
$43.83 USD
Regular price
Sale price
$43.83 USD
Unit price
/
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Marketing Fashion is a practical guide to the fundamental principles of marketing branding and promotion from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry from haute couture to the mass market. For this third edition examples drawn from a broad range of fashion textile and retail have been updated to include more on social media and digital and emerging technologies such as fashion in the metaverse. The updated text increases the focus on sustainability issues while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Title: Marketing Fashion Third Edition Strategy Branding And Promotion
Author(s): Posner Harriet
Publisher: Quercus Publishing
Barcode: 9781529420326
Pages: 288 Pages, 370
Publication Date: 8/6/2024
Category: Textile Industries
Description: Marketing Fashion is a practical guide to the fundamental principles of marketing branding and promotion from creating a customer profile to developing a brand identity. The book explains key concepts and illustrates how they are applied within the global fashion and retail industry from haute couture to the mass market. For this third edition examples drawn from a broad range of fashion textile and retail have been updated to include more on social media and digital and emerging technologies such as fashion in the metaverse. The updated text increases the focus on sustainability issues while also tracing recent disruptions to traditional marketing frameworks such as degrowth. There are also more examples of global fashion weeks and brand collaborations. The book will appeal to students at degree or foundation level as well as those contemplating a career in the fashion industry. Chapters: Marketing Theory The Fashion Market Research & Planning Understanding the Customer Branding Promotion
Title: Marketing Fashion Third Edition Strategy Branding And Promotion
Author(s): Posner Harriet
Publisher: Quercus Publishing
Barcode: 9781529420326
Pages: 288 Pages, 370
Publication Date: 8/6/2024
Category: Textile Industries