Duffty Keanan - The Fashion Entrepreneur A Definitive Guide To Building Your Brand - Hardcover

Binding: Hardcover
Description: This essential guide shows aspiring entrepreneurs how to bring a fashion business idea to life from forming a legal entity and writing a business plan to organizing a structure scaling a business and strategizing for growth. Readers will develop theoretical and practical approaches to supply chain management and marketing strategies. Led by the author's vision and packed with interviews from iconic figures in fashion the book shows that despite all that is wrong with today's fashion system there has never been a better time to be a visionary game - changing fashion entrepreneur. Case study interviewees include designer Tommy Hilfiger and some of the biggest names in fashion marketing publicity brand collaboration and legal representation.
Title: The Fashion Entrepreneur A Definitive Guide To Building Your Brand
Author(s): Duffty Keanan
Publisher: Quercus Publishing
Barcode: 9781529428667
Pages: 192 Pages, 40 Colour
Publication Date: 9/10/2024
Category: Advice On Careers & Achieving Success