Dahl Stephan - Social Media Marketing Theories And Applications - Paperback

Binding: Paperback
Description: Helping you make the connections between the theory and practice of social media marketing this third edition of the popular text has been updated to include technological advances in practice such as AI and virtual marketing alongside a brand - new chapter on the rise of influencer culture and marketing. Examples and case studies throughout help you to contextualise the text through popular brands and platforms such as Instagram Dunkin Donuts Amazon and also political marketing for social movements such as Extinction Rebellion. This text is essential reading for all marketing students researchers and practitioners today.
Title: Social Media Marketing Theories And Applications
Author(s): Dahl Stephan
Publisher: Sage Publications Ltd
Barcode: 9781529720822
Pages: 312 Pages
Publication Date: 4/21/2021
Category: Sales & Marketing