Hanlon Annmarie - Digital Marketing Strategic Planning & Integration - Paperback

Binding: Paperback
Description: An unbiased balanced guide to all aspects of digital marketing from social media mobile and VR marketing to objectives metrics and analytics. Covering all aspects of digital marketing planning and the latest models the book also offers a range of tools to help implement your own digital marketing plans and strategies. The second edition has been expanded to include new discussions and research on areas including digital privacy types of influencers social listening and the gig economy. Key features: Supported by case examples from 28 global companies and brands including IKE a Uber Klarna and Tik Tok. A brand - new case study on Strava runs throughout the book to help you apply what you ve learnt to real - world scenarios. Ethical Insight boxes provide a reflective and challenging look at social issues and the negative side of marketing. Digital Tool boxes introduce professional tools such as Spot the Troll Hootsuite and Padlet. The Smartphone Sixty Seconds feature provides super - quick online activities using needing only your phone. Includes a new Journal of Note feature in each chapter to direct you to a key source of further reading. Worked digital marketing plan. Complimented by online resources including Power Point slides and Instructor's Manual quizzes recommended video links and free SAGE Journal articles. Suitable for digital and e - marketing courses at all levels as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Title: Digital Marketing Strategic Planning & Integration
Author(s): Hanlon Annmarie
Publisher: Sage Publications Ltd
Barcode: 9781529742800
Pages: 480 Pages
Publication Date: 1/29/2022
Category: Sales & Marketing