Cooper Chris - Essentials Of Tourism - Paperback

Binding: Paperback
Description: Will robots take over as hotel staff? How has the rise of social media impacted upon tourism marketing? Will trust in travel be regained following the pandemic? For answers to these and many other contemporary tourism questions look no further than this fourth edition of Essentials of Tourism. Maintaining its concise lively and accessible style for students key updates to this edition include: New content related to the impact of Covid - 19 on tourism changing government policy VR tourism and the metaverse climate change sustainable tourism and the Sustainable Development Goals (SD Gs) A range of new case studies and examples showing how tourism theory can be applied in varied and international contexts A focus on both technology and skills and employability for the tourism sector in every chapter A recommended classic paper per chapter marking key milestones in tourism thinking Essentials of Tourism is essential reading for all tourism students looking for the very latest coverage of the field and industry. Chris Cooper is Professor in the School of Events Tourism and Hospitality Management at Leeds Beckett University UK. He was awarded the Unwto Ulysses Medal for his contribution to tourism education and policy.
Title: Essentials Of Tourism
Author(s): Cooper Chris
Publisher: Sage Publications Ltd
Barcode: 9781529778571
Pages: 480 Pages
Publication Date: 9/12/2022
Category: Tourism Industry