Tuten Tracy L.
Tuten Tracy L. - Principles Of Marketing For A Digital Age - Paperback
Tuten Tracy L. - Principles Of Marketing For A Digital Age - Paperback
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Binding: Paperback
Description: Winner of the TA a 2021 Most Promising New Textbook award! This award - winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing and has been updated to include cutting - edge coverage on the implications of Covid - 19 on consumer behavior. Greater emphasis has been placed on sustainability diversity and inclusion providing you with the skills you will need to become an ethical and socially - minded marketer. The new edition also includes: Over 30 case studies from global companies including Netflix Amazon Zara Tony's Chocolonely Nissan and Airbnb A revamped Sustainability Spotlight feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative A wide range of critical thinking questions that encourage you to reflect on real - world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors including Power Points a testbank selected content from SAGE Business Cases and a teaching guide containing lecture objectives chapter outlines activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University US a.
Title: Principles Of Marketing For A Digital Age
Author(s): Tuten Tracy L.
Publisher: Sage Publications Ltd
Barcode: 9781529779790
Pages: 496 Pages
Publication Date: 12/13/2022
Category: Sales & Marketing
Description: Winner of the TA a 2021 Most Promising New Textbook award! This award - winning textbook introduces you to all the essential concepts and tools for marketing in a digital age. The new second edition retains a strong focus on digital and social media marketing and has been updated to include cutting - edge coverage on the implications of Covid - 19 on consumer behavior. Greater emphasis has been placed on sustainability diversity and inclusion providing you with the skills you will need to become an ethical and socially - minded marketer. The new edition also includes: Over 30 case studies from global companies including Netflix Amazon Zara Tony's Chocolonely Nissan and Airbnb A revamped Sustainability Spotlight feature in every chapter that aligns with the UN's Principles for Responsible Management Education (PRME) initiative A wide range of critical thinking questions that encourage you to reflect on real - world examples and scenarios. This textbook is your essential guide to marketing as part of an introductory marketing course at college or university. Principles of Management for a Digital Age is accompanied by online resources for instructors including Power Points a testbank selected content from SAGE Business Cases and a teaching guide containing lecture objectives chapter outlines activities and discussion questions. Students can access additional video content and further reading for each chapter. Tracy L. Tuten is a professor of marketing at Sofia University US a.
Title: Principles Of Marketing For A Digital Age
Author(s): Tuten Tracy L.
Publisher: Sage Publications Ltd
Barcode: 9781529779790
Pages: 496 Pages
Publication Date: 12/13/2022
Category: Sales & Marketing
