Richards Jef I Michigan State
Richards Jef I Michigan State - A History Of Advertising The First 300,000 Years - Paperback
Richards Jef I Michigan State - A History Of Advertising The First 300,000 Years - Paperback
Books
Regular price
$51.88 USD
Regular price
Sale price
$51.88 USD
Unit price
per
Shipping calculated at checkout.
Couldn't load pickup availability
Binding: Paperback
Description: Advertising has always been a uniquely influential social force. It affects what we buy what we believe who we elect and so much more. We tend to know histories of other massive social forces but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a sm rg sbord of specific topics like advertising to children political advertising people's names as advertisements 3 D advertising programmatic buying and so much more offering a synopsis of how each developed and the role it played in this discipline. In doing so many firsts are identified such as the first full - page color magazine advertisement and the first point - of - purchase advertisement. This book also reaches back farther in search of the earliest advertisements and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook part reference the book is an advertising museum in portable form suitable for all levels of students scholars and arm - chair enthusiasts.
Title: A History Of Advertising The First 300,000 Years
Author(s): Richards Jef I Michigan State
Publisher: Rowman & Littlefield
Barcode: 9781538199565
Pages: 464 Pages
Publication Date: 7/25/2024
Category: Media, Information & Communication Industries
Description: Advertising has always been a uniquely influential social force. It affects what we buy what we believe who we elect and so much more. We tend to know histories of other massive social forces but even people working in advertising often have a tenuous grasp of their field's background. This book slices advertising's history into a sm rg sbord of specific topics like advertising to children political advertising people's names as advertisements 3 D advertising programmatic buying and so much more offering a synopsis of how each developed and the role it played in this discipline. In doing so many firsts are identified such as the first full - page color magazine advertisement and the first point - of - purchase advertisement. This book also reaches back farther in search of the earliest advertisements and it tells the story of the variety of techniques used by our ancestors to promote their products and ideas. Part textbook part reference the book is an advertising museum in portable form suitable for all levels of students scholars and arm - chair enthusiasts.
Title: A History Of Advertising The First 300,000 Years
Author(s): Richards Jef I Michigan State
Publisher: Rowman & Littlefield
Barcode: 9781538199565
Pages: 464 Pages
Publication Date: 7/25/2024
Category: Media, Information & Communication Industries
