De Mooij Marieke - Consumer Behavior And Culture Consequences For Global Marketing And Advertising - Paperback

Binding: Paperback
Description: Marieke de Mooij's new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption what people buy why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior such as concept of self personality group influence motivation emotion perception and information processing Updated examples throughout including millennials as consumers and how the language of consumption can differ across cultures
Title: Consumer Behavior And Culture Consequences For Global Marketing And Advertising
Author(s): De Mooij Marieke
Publisher: Sage Publications Inc
Barcode: 9781544318165
Pages: 472 Pages
Publication Date: 6/21/2019
Category: Sales & Marketing