Kiechel Walter
Kiechel Walter - Lords Of Strategy The Secret Intellectual History Of The New Corporate World - Hardcover
Kiechel Walter - Lords Of Strategy The Secret Intellectual History Of The New Corporate World - Hardcover
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Binding: Hardcover
Description: Imagine if you can the world of business - without corporate strategy. Remarkably fifty years ago that's the way it was. Businesses made plans certainly but without understanding the underlying dynamics of competition costs and customers. It was like trying to design a large - scale engineering project without knowing the laws of physics. But in the 1960s four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before with implications far beyond what even they imagined. In The Lords of Strategy renowned business journalist and editor Walter Kiechel tells for the first time the story of the four men who invented corporate strategy as we know it and set in motion the modern multibillion - dollar consulting industry: Bruce Henderson founder of Boston Consulting Group Bill Bain creator of Bain & Company Fred Gluck longtime Managing Director of Mc Kinsey & Company Michael Porter Harvard Business School professor Providing a window into how to think about strategy today Kiechel tells their story with novelistic flair. At times inspiring at times nearly terrifying this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business changed the very soul of the corporation and transformed the way we work.
Title: Lords Of Strategy The Secret Intellectual History Of The New Corporate World
Author(s): Kiechel Walter
Publisher: Harvard Business Review Press
Barcode: 9781591397823
Pages: 368 Pages, Illustrations, Unspecified
Publication Date: 3/3/2010
Category: Business Strategy
Description: Imagine if you can the world of business - without corporate strategy. Remarkably fifty years ago that's the way it was. Businesses made plans certainly but without understanding the underlying dynamics of competition costs and customers. It was like trying to design a large - scale engineering project without knowing the laws of physics. But in the 1960s four mavericks and their posses instigated a profound shift in thinking that turbocharged business as never before with implications far beyond what even they imagined. In The Lords of Strategy renowned business journalist and editor Walter Kiechel tells for the first time the story of the four men who invented corporate strategy as we know it and set in motion the modern multibillion - dollar consulting industry: Bruce Henderson founder of Boston Consulting Group Bill Bain creator of Bain & Company Fred Gluck longtime Managing Director of Mc Kinsey & Company Michael Porter Harvard Business School professor Providing a window into how to think about strategy today Kiechel tells their story with novelistic flair. At times inspiring at times nearly terrifying this book is a revealing account of how these iconoclasts and the organizations they led revolutionized the way we think about business changed the very soul of the corporation and transformed the way we work.
Title: Lords Of Strategy The Secret Intellectual History Of The New Corporate World
Author(s): Kiechel Walter
Publisher: Harvard Business Review Press
Barcode: 9781591397823
Pages: 368 Pages, Illustrations, Unspecified
Publication Date: 3/3/2010
Category: Business Strategy
