Altman Elizabeth J.
Altman Elizabeth J. - The Innovator's Guide To Growth Putting Disruptive Innovation To Work - Hardcover
Altman Elizabeth J. - The Innovator's Guide To Growth Putting Disruptive Innovation To Work - Hardcover
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Binding: Hardcover
Description: More than a decade ago Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth - seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth Scott Anthony Mark Johnson Joseph Sinfield and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen this book provides a set of market - proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble Johnson & Johnson Pepsi Intel Motorola SAP and Cisco Systems. The book shows you how to: Follow a market - proven process - - so your company can reliably create blockbuster businesses Create structures systems and metrics - - so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation - - so managers can reach consensus around counterintuitive courses of action Incisive and practical this book helps your company take the steps necessary to benefit from disruption - - instead of being eclipsed by it.
Title: The Innovator's Guide To Growth Putting Disruptive Innovation To Work
Author(s): Altman Elizabeth J.
Publisher: Harvard Business Review Press
Barcode: 9781591398462
Pages: 320 Pages, Illustrations, Unspecified
Publication Date: 5/27/2008
Category: Business Innovation
Description: More than a decade ago Clayton Christensen's breakthrough book The Innovator's Dilemma illustrated how disruptive innovations drive industry transformation and market creation. Christensen's research demonstrated how growth - seeking incumbents must develop the capability to deflect disruptive attacks and seize disruptive opportunities. In The Innovator's Guide to Growth Scott Anthony Mark Johnson Joseph Sinfield and Elizabeth Altman take the subject to the next level: implementation. The authors explain how to create this crucial capability for unlocking disruption's transformational power. With a foreword by Christensen this book provides a set of market - proven tools and approaches to innovation that have been honed through fieldwork with innovative companies like Procter & Gamble Johnson & Johnson Pepsi Intel Motorola SAP and Cisco Systems. The book shows you how to: Follow a market - proven process - - so your company can reliably create blockbuster businesses Create structures systems and metrics - - so the disruptive innovations that will power your firm's future growth receive the funding and personnel needed to succeed Create a common language of disruptive innovation - - so managers can reach consensus around counterintuitive courses of action Incisive and practical this book helps your company take the steps necessary to benefit from disruption - - instead of being eclipsed by it.
Title: The Innovator's Guide To Growth Putting Disruptive Innovation To Work
Author(s): Altman Elizabeth J.
Publisher: Harvard Business Review Press
Barcode: 9781591398462
Pages: 320 Pages, Illustrations, Unspecified
Publication Date: 5/27/2008
Category: Business Innovation
