Seave Ava
Seave Ava - The Curse Of The Mogul What's Wrong With The World's Leading Media Companies - Paperback
Seave Ava - The Curse Of The Mogul What's Wrong With The World's Leading Media Companies - Paperback
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Binding: Paperback
Description: It's no accident that CE Os of media conglomerates try to conceal their bottom - line performance with empty catchphrases such as 'content is king and 'media convergence'. For as soon as the glamour and buzzwords are stripped away it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney News Corporation Viacom NBC Universal and Time Warner tick will appreciate these enlightening insights.
Title: The Curse Of The Mogul What's Wrong With The World's Leading Media Companies
Author(s): Seave Ava
Publisher: Penguin Putnam Inc
Barcode: 9781591843900
Pages: 320 Pages
Publication Date: 2/22/2011
Category: Media Studies
Description: It's no accident that CE Os of media conglomerates try to conceal their bottom - line performance with empty catchphrases such as 'content is king and 'media convergence'. For as soon as the glamour and buzzwords are stripped away it becomes clear that these companies have been unable to deliver the returns of an index fund. The Curse of the Mogul exposes the strategic failures underlying this consistently poor performance. Anyone who has ever wondered what makes Disney News Corporation Viacom NBC Universal and Time Warner tick will appreciate these enlightening insights.
Title: The Curse Of The Mogul What's Wrong With The World's Leading Media Companies
Author(s): Seave Ava
Publisher: Penguin Putnam Inc
Barcode: 9781591843900
Pages: 320 Pages
Publication Date: 2/22/2011
Category: Media Studies
