Rucci Susan
Rucci Susan - Crisis Management In The Age Of Social Media - Paperback
Rucci Susan - Crisis Management In The Age Of Social Media - Paperback
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Binding: Paperback
Description: The age of the instant crisis has arrived. Companies Non - profits and high - profile individuals often seem unable to cope. The ingredients include speed pervasiveness and huge numbers. Verizon adds a $2 charge and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis action communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed. This book examines recent Instant Crises derives lessons and applies the basics of crisis management to the new environment.
Title: Crisis Management In The Age Of Social Media
Author(s): Rucci Susan
Publisher: Business Expert Press
Barcode: 9781606495803
Pages: 153 Pages
Publication Date: 7/2/2013
Category: Management Of Specific Areas
Description: The age of the instant crisis has arrived. Companies Non - profits and high - profile individuals often seem unable to cope. The ingredients include speed pervasiveness and huge numbers. Verizon adds a $2 charge and one hour later 100,000 signatures appear on a Twitter petition. There's a new playing field - social media. And new rules of the game - analysis action communication at high speed. Yet the realities of people's reasonable expectations and the basic rules guiding crisis behavior and communication haven't changed. This book examines recent Instant Crises derives lessons and applies the basics of crisis management to the new environment.
Title: Crisis Management In The Age Of Social Media
Author(s): Rucci Susan
Publisher: Business Expert Press
Barcode: 9781606495803
Pages: 153 Pages
Publication Date: 7/2/2013
Category: Management Of Specific Areas
