Mink Rath Patricia
Mink Rath Patricia - Marketing Fashion A Global Perspective - Paperback
Mink Rath Patricia - Marketing Fashion A Global Perspective - Paperback
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Binding: Paperback
Description: While rooted in traditional marketing principles successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel home goods and other design - driven products. Using a variety of contemporary examples the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior market research market segmentation product planning and positioning pricing retailer relationships and additional classic marketing theories and practices as they relate to design. In addition Fashion Marketing explores in depth contemporary issues such as technology social responsibility and ethics sustainability and globalization and considers effective strategies for various economic climates.
Title: Marketing Fashion A Global Perspective
Author(s): Mink Rath Patricia
Publisher: Bloomsbury Publishing Plc
Barcode: 9781609010782
Pages: 528 Pages
Publication Date: 5/24/2012
Category: Fashion & Beauty Industries
Description: While rooted in traditional marketing principles successful fashion marketing presents a unique set of opportunities and challenges. Marketing Fashion: A Global Perspective is the first text to engagingly present marketing theories and practices as they specifically relate to apparel home goods and other design - driven products. Using a variety of contemporary examples the text details how fashion marketers develop and apply marketing strategies that meet consumer needs at a profit. Topics covered include: consumer and organizational buying behavior market research market segmentation product planning and positioning pricing retailer relationships and additional classic marketing theories and practices as they relate to design. In addition Fashion Marketing explores in depth contemporary issues such as technology social responsibility and ethics sustainability and globalization and considers effective strategies for various economic climates.
Title: Marketing Fashion A Global Perspective
Author(s): Mink Rath Patricia
Publisher: Bloomsbury Publishing Plc
Barcode: 9781609010782
Pages: 528 Pages
Publication Date: 5/24/2012
Category: Fashion & Beauty Industries
