Lemin Daniel - Manipurated: How Business Owners Can Fight Fraudulent Online Ratings And Reviews - Paperback

Binding: Paperback
Description: A manifesto for business owners struggling against an online ratings and reviews industry that is holding their businesses hostage through manipulative practices. The book uniquely combines an expos of the shifty inner workings of this industry with a step - by - step playbook to empower the 30 million American business owners desperately trying to fight back. In todays hyperconnected world business owners are confronted with the challenge of managing their online reputation right out of the gate. The first weekend for a new deli salon caf or boutique store can be make - or - break with online reviews. Few business owners understand that amazing businesses can be permanently damaged with a few bad reviews. Managing a reputation online requires skills and tactics that are not always intuitive to business owners. The book gives business owners an insiders view of how the multibillion - dollar ratings and reviews machine systematically stacks the cards against them - - and more important empowers business owners to fight back with a six - step playbook to defend control and enhance their businesss online reputation. Both a warning and a call to action this is a must - read for all small business owners who depend on online reviews.
Title: Manipurated: How Business Owners Can Fight Fraudulent Online Ratings And Reviews
Author(s): Lemin Daniel
Publisher: Linden Publishing Co Inc
Barcode: 9781610352628
Pages: 151 Pages, Illustrations, Unspecified
Publication Date: 12/1/2015
Category: Small Businesses & Self-Employed