Granet Keith
Granet Keith - The Business Of Design Balancing Creativity And Profitability - Hardcover
Granet Keith - The Business Of Design Balancing Creativity And Profitability - Hardcover
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Binding: Hardcover
Description: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years consultant Keith Granet has helped designers create successful businesses from branding to billing and everything in between. Unlike other business books The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business including human resources client management product development marketing and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media working from home and understanding and working with different generations essential tools in today's ultracompetitive marketplace.
Title: The Business Of Design Balancing Creativity And Profitability
Author(s): Granet Keith
Publisher: Princeton Architectural Press
Barcode: 9781616899981
Pages: 224 Pages
Publication Date: 6/15/2021
Category: Graphic Design
Description: The Business of Design debunks the myth that business sense and creative talent are mutually exclusive showing design professionals that they can pursue their passion and turn a profit. For nearly thirty years consultant Keith Granet has helped designers create successful businesses from branding to billing and everything in between. Unlike other business books The Business of Design is written and illustrated to speak to a visually thinking audience. The book covers all aspects of running a successful design business including human resources client management product development marketing and licensing. This timely update on the tenth anniversary of the first edition includes new content on social media working from home and understanding and working with different generations essential tools in today's ultracompetitive marketplace.
Title: The Business Of Design Balancing Creativity And Profitability
Author(s): Granet Keith
Publisher: Princeton Architectural Press
Barcode: 9781616899981
Pages: 224 Pages
Publication Date: 6/15/2021
Category: Graphic Design
