Kim Yang - Brand Identity Essentials Revised And Expanded 100 Principles For Building Brands - Paperback

Binding: Paperback
Description: Brand Identity Essentials Revised and Expanded outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles. These include the elements of a successful graphic identity identity programs and brand identity and all the various strategies and elements involved. A company's identity encompasses far more than just its logo. Identity is crucial to establishing the public's perception of a company its products and its effectiveness and it's the designer's job to envision the brand and create what the public sees. Brand Identity Essentials a classic design reference now updated and expanded lays a foundation for brand building illustrating the construction of strong brands through examples of world - class design. Topics include: A Sense of Place Cultural Symbols Logos as Storytellers What is " On Brand?" Brand Psychology Building an Online Identity Managing Multiple Brands Owning an Aesthetic Logo Lifecycles Programs That Stand Out Promising Something and Honesty is Sustainable The new revised edition expands each of the categories descriptions and selections of images and incorporates emergent themes in digital design and delivery that have developed since the book first appeared. Brand Identity Essentials is a must - have reference for budding design professionals and established designers alike.
Title: Brand Identity Essentials Revised And Expanded 100 Principles For Building Brands
Author(s): Kim Yang
Publisher: Quarto Publishing Group Usa Inc
Barcode: 9781631597084
Pages: 232 Pages, 250 Color Illustrations
Publication Date: 4/16/2019
Series: Essential Design Handbooks
Category: Sales & Marketing