Schmalensee Richard - Matchmakers The New Economics Of Multisided Platforms - Hardcover

Binding: Hardcover
Description: A different kind of matchmaker. Many of the most dynamic public companies from Alibaba to Facebook to Visa and the most valuable start - ups such as Airbnb and Uber are matchmakers that connect one group of customers with another group of customers. Economists call matchmakers multisided platforms because they provide physical or virtual platforms for multiple groups to get together. Dating sites connect people with potential matches for example and ride - sharing apps do the same for drivers and riders. Although matchmakers have been around for millennia they re becoming more and more popular and profitable due to dramatic advances in technology and a lot of companies that have managed to crack the code of this business model have become today's power brokers. Don t let the flashy successes fool you though. Starting a matchmaker is one of the toughest business challenges and almost everyone who tries to build one fails. In Matchmakers David Evans and Richard Schmalensee two economists who were among the first to analyze multisided platforms and discover their principles and who ve consulted for some of the most successful platform businesses in the world explain how matchmakers work best in practice why they do what they do and how entrepreneurs can improve their chances for success. Whether you re an entrepreneur an investor a consumer or an executive your future will involve more and more multisided platforms and Matchmakers rich with stories from platform winners and losers is the one book you ll need in order to navigate this appealing but confusing world.
Title: Matchmakers The New Economics Of Multisided Platforms
Author(s): Schmalensee Richard
Publisher: Harvard Business Review Press
Barcode: 9781633691728
Pages: 272 Pages, Illustrations
Publication Date: 5/24/2016
Category: Social Networking