Mauborgne Rene A.
Mauborgne Rene A. - The W. Chan Kim And Rene Mauborgne Blue Ocean Strategy Reader The Iconic Articles By Bestselling Authors W. Chan Kim And Rene Mauborgne - Paperback
Mauborgne Rene A. - The W. Chan Kim And Rene Mauborgne Blue Ocean Strategy Reader The Iconic Articles By Bestselling Authors W. Chan Kim And Rene Mauborgne - Paperback
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Description: The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece these articles explain the process of creating blue oceans uncontested market spaces untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets such as the Value Curve the Strategy Canvas the Price Corridor of the Mass and the Business Model Guide tools that have come to make up the blue ocean strategy framework. This collection also features the authors latest Harvard Business Review article Red Ocean Traps. Whether or not you re familiar with blue ocean strategy this book will give you a new perspective on this important framework and help you implement it in your organization. This volume includes the articles Value Innovation: The Strategic Logic of High Growth Fair Process: Managing in the Knowledge Economy Creating New Maket Space Knowing a Winning Business Idea When You See One Charting Your Company's Future Tipping Point Leadership Blue Ocean Strategy How Strategy Shapes Structure Blue Ocean Leadership and Red Ocean Traps: The Mental Models That Undermine Market - Creating Strategies.
Title: The W. Chan Kim And Rene Mauborgne Blue Ocean Strategy Reader The Iconic Articles By Bestselling Authors W. Chan Kim And Rene Mauborgne
Author(s): Mauborgne Rene A.
Publisher: Harvard Business Review Press
Barcode: 9781633692749
Pages: 224 Pages, Illustrations, Unspecified
Publication Date: 2/14/2017
Category: History Of Specific Companies / Corporate History
Description: The best of W. Chan Kim and Ren e Mauborgne's articles on blue ocean strategy all in one place. The seminal book Blue Ocean Strategy has sold over 4 million copies globally and is in print in 49 languages. But much of W. Chan Kim and Ren e Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best of those articles together all in one place. Piece by piece these articles explain the process of creating blue oceans uncontested market spaces untainted by competition. Kim and Mauborgne introduce tools for exploring and exploiting these markets such as the Value Curve the Strategy Canvas the Price Corridor of the Mass and the Business Model Guide tools that have come to make up the blue ocean strategy framework. This collection also features the authors latest Harvard Business Review article Red Ocean Traps. Whether or not you re familiar with blue ocean strategy this book will give you a new perspective on this important framework and help you implement it in your organization. This volume includes the articles Value Innovation: The Strategic Logic of High Growth Fair Process: Managing in the Knowledge Economy Creating New Maket Space Knowing a Winning Business Idea When You See One Charting Your Company's Future Tipping Point Leadership Blue Ocean Strategy How Strategy Shapes Structure Blue Ocean Leadership and Red Ocean Traps: The Mental Models That Undermine Market - Creating Strategies.
Title: The W. Chan Kim And Rene Mauborgne Blue Ocean Strategy Reader The Iconic Articles By Bestselling Authors W. Chan Kim And Rene Mauborgne
Author(s): Mauborgne Rene A.
Publisher: Harvard Business Review Press
Barcode: 9781633692749
Pages: 224 Pages, Illustrations, Unspecified
Publication Date: 2/14/2017
Category: History Of Specific Companies / Corporate History
