Johansson Frans - The Medici Effect With A New Preface And Discussion Guide What Elephants And Epidemics Can Teach Us About Innovation - Paperback

Binding: Paperback
Description: Why do so many world - changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs. Frans Johansson's The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new unfamiliar territory and offers examples of how we can turn the ideas we discover into path - breaking innovations. Clayton M. Christensen bestselling author of The Innovator's Dilemma has described The Medici Effect as "one of the most insightful books about managing innovation I have ever read. Its assertion that breakthrough principles of creativity occur at novel intersections is an enduring principle of creativity that should guide innovators in every field." Now with a new preface and a discussion guide and a foreword by Harvard Business School professor Teresa Amabile The Medici Effect is a timeless classic that will help you reach your innovative peak.
Title: The Medici Effect With A New Preface And Discussion Guide What Elephants And Epidemics Can Teach Us About Innovation
Author(s): Johansson Frans
Publisher: Harvard Business Review Press
Barcode: 9781633692947
Pages: 256 Pages, Illustrations, Unspecified
Publication Date: 3/7/2017
Category: Management Decision Making